We fully understood each other. It became clear that the brand needed a breath of fresh air—a modern touch, a splash of a new day, something that would make the message resonate loud and clear, and something that fits the future. The primary direction was to establish an elegant yet business-oriented feel for the website, prepare both dark and light versions to offer clarity of choice, and design social media promotion materials that would let the brand truly shine.
Identity design / Website Design / Social Media Design
The dark version seemed to be working very well—everyone was happy with the front page. Eventually, I offered to try a light version, mainly due to the fairly massive amount of text content, and of course, as a general alternative.
To support the new vision, I designed a series of promotional banners intended for distribution across social media platforms, with a particular focus on LinkedIn. The client also asked to provide an updated newsletter template.
