My client, a marketing agency specializing in supporting rehab businesses, approached me with a new challenge: to help them reach a teenage audience in California. I was asked to develop a fresh visual identity that would resonate with young adults, balancing approachability with a sense of trust.

To achieve this, I designed a new landing page concept that embraced a bold and colorful design language — playful typography, vibrant gradients, and a bright, youthful color palette — resulting in a visually engaging and teen-oriented experience.